The Craft

Workshops / Research / Strategy / Prototyping /

Workshops / Research / Strategy / Prototyping /

Brand Strategy

We help companies find their essence at the intersection of their strengths, customer needs and defendable market position.

Value proposition design

We assist our clients to talk less about themselves and rather about what people would like to know about their products.

Product monetisation

We support our customers to identify a features willingness-to-pay and design the offer and pricing model accordingly.

Service / UX design

We visualise and optimise the interaction between organisation and its customers around perceived value and intrinsic motivations.

Go-to-Market strategy

We work with our clients to derive coherent G2M-strategies with comprehensive storyboards and pricing to unlock new markets.

Strategy engagement

We train our clients’s employees to translate long-term strategy into understandable, engaging storylines and actionable KPIs.