The Craft

Workshops / Research / Strategy / Prototyping /

Brand Strategy

Strong brands have focus. We help companies to find their essence at the intersection of their natural strengths, customer needs and defendable position on the market.

Value proposition design

Companies use too many words that mostly speak about themselves. We help them to talk less and more about what people would like to know.

Strategy engagement

We apply our experience in strategy formulation and operations to train managers how to translate long-term strategy into an understandable, engaging story line and actionable KPIs.

Process design

The performance of companies can be improved by understanding the sequence and relationships of individual activities, which need to be visualised and then optimised.

Product monetization

To optimise product monetisation, we support our clients to identify features reflecting the highest willingness-to-pay and design the product offer and pricing model to capture the effective value.

Go-to-Market support

To unlock new markets, we support our clients to identify a suitable market positioning including a target customer segmentation and derive a comprehensive G2M-strategy including sales storyboard and pricing strategy.