Markko Karu is a strategic designer and branding expert with over 25 years of experience helping businesses innovate and improve. He has co-founded two design companies and several startups, providing consultancy and training to over 200 organizations in Estonia and worldwide. 
Markko specializes in simplifying complex ideas, processes, and systems, aiming to make them understandable and user-friendly. His work focuses on crafting clear value propositions and effective communication strategies that resonate with clients.
Renato Sydler is a seasoned strategy executive and academic with over 15 years of experience working with startups and large corporations worldwide to achieve strategic excellence. He has led numerous high-impact projects driving growth, process optimization and strategic transformation.
Renato specializes in complex problem-solving within the strategy space, focusing on areas like product monetization, go-to-market strategy, and operational excellence. He uses his market knowledge to adjust a company’s value proposition and processes to mirror the customer needs and capture their willingness-to-pay.
