Focus on what matters

Valuecraft is a specialized strategic consultancy that aligns the product, price and brand promise to an optimal value point.

    1. User research

    2. Trends and futurecasting

    3. Positioning

    4. Brand platform

    1. Brand strategy

    2. Pricing strategy

    3. Product strategy

    1. Product/Service process optimization

    2. Pricing Governance

    3. KPI development

We support you in setting the right strategic direction and create a resonating value proposition incorporating a comprehensive brand and pricing strategy.

We help you identify what you deserve on the market and create a distinctive and defendable product strategy with a coherent price setting.

We assist you to ensure you get what you deserve by creating customer centric Product/Service processes including the necessary metrics.

Renato Sydler Pricing and Processes

Markko Karu Brand and Product

We have worked with

Duo Media Network • MAAG Grupp • Apollo Group • Scoro • ZWEE • JCDecaux • Fairown • Korto • FoodDocs • Tallinna Vesi • Hellon • Neutra • DanceAct • HotelBuddy • Funderbeam • Reverse Resources • EU Conexus • EBS • BKW (Switzerland) • ewb (Switzerland) • ewz (Switzerland) • Flogas (Ireland) • SWH (Germany) • Undisclosed Fortune 500 Company (USA) • Vattenfall (Germany) • EXAA (Austria)

We’d love to work with you.